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Journal Squared is one of the first high rise buildings coming to the rapidly growing neighborhood in Jersey City. The building offers a wide variety of residences, amenities, transportation options. We had the pleasure of creating all the marketing materials for the lease up of the building. Take a look through our approach to each aspect of the project below.
Campaign Creative
Website Design
Photography
Social Media
Ad Strategy
Art Direction
Our approach to photography is create editorial level work wether it’s interiors or exteriors. Journal Squared offers unparalleled views of the Manhattan skyline which is a huge selling point for this building.
Journal Square is such an interesting community that we just had to meet some of the friendly faces, business owners, artists, and more. Take a look at our video and explore the neighborhood.
We brought a fun character into the advertising campaign for the building. QuallsBenson provides creative ideas that are eye catching. We implanted the spaceman throughout the entire program of the project including marketing materials, social media, advertisements, a train station takeover & more.
We design and develop using the latest trends in web to provide a custom website for every project we work on. We will also provide you with all the data and reports on who is visiting the site, for how long, and how to re-market ads to your website visitors.
A huge part of what we do is Social Media. Journal Squared instagram feed offers a balance of neighborhood, architectural, interior & residence photography to help market the look and feel of the building.
