At the time of its construction in 1952, Lever House was New York City’s first all-glass skyscraper. Its glistening green curtain walls, orderly gridded facade, and innovative use of space have made Lever House a universal symbol of all that is great about mid-century design. We’ve had the joy of working with Brookfield Properties, WatermanClark, and original architects Skidmore, Owings & Merrill as they undertake an exciting $100 redevelopment project which will define Lever House as the next generation of modern workplace.

Branding
Website Design & Development
Photography
Renderings

Branding

By focusing on some key architectural components – the order of grid, the priority of negative space, the trademark green glass – we were able to develop a brand suite consisting of color palette, typeface, and logo that ended up striking the perfect balance between modern and timeless.

Activating the Lever House brand meant designing elevated, modern pieces of collateral that also serve a functional purpose. At its core, the design of Lever House is as practical as it is beautiful, so we wanted these branded pieces to be objects that guests of Lever House would actually be excited to use.

Website Design & Development

The cornerstone of Lever House’s digital identity, the Lever House website represents a collaborative effort from all our teams – to create a bespoke online experience on par with this historic building’s timeless design. With contributions from photo, to renderings, design, animation, copy, video, and web development, each piece was designed with the utmost care to create a perfectly tailored, visually striking user journey on every page.

Building Photography

Our photo team set out to capture Lever House from all sorts of creative perspectives and angles, highlighting all the different shapes, textures, colors; those are the special details that might get missed at a glance, so we wanted to put them front and center.