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The Guild is a residential building located at the crossroads of Boerum Hill, Fort Greene, and Downtown Brooklyn. We drew inspiration from the vibrant energy of these surrounding neighborhoods, which influenced this brand’s style and continues to inform our social and digital media outputs.
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Branding Photography Website Social
Branding elements for The Guild were designed to showcase an eclectic energy with vibrant colors, stylish text treatments, and sleek linework. The logo and brand pattern are a form of digital collage, showcased beautifully together in this mural on the rooftop pool deck.
When marketing residences in Brooklyn, capturing the essence of the neighborhood is just as important as showcasing the building. Our photo team hit the streets around Downtown Brooklyn to capture these stunningly on-brand shots.
Combining our vibrant color palette, renderings, and photography with eye-catching animations makes The Guild website a unique customer journey that transports you to the heart of Downtown Brooklyn.
This brand is based on inspiration from the neighborhood, so we wanted to treat The Guild’s social presence more like a neighborhood guide. On prominent display are all the great art, music, and sidewalk bustle that give DTBK its signature buzzing energy.
